On April 15, 2023, Annie Matene Chancelle, one of Cameroon’s most promising fashion designers, will grace the runway at the African Heritage Fashion Week (AHFW) in Buea, Cameroon. This showcase opportunity is sponsored by the Cameroon English Fashion Designers Association (CEFDA), which promotes the growth of the fashion industry through support schemes for emerging and established designers in the region. =
African Heritage Fashion Week selects and celebrates Africa’s finest designers. The event is a prestigious platform for designers to showcase their work, blending cultural heritage with contemporary designs. We expect this year’s event to attract fashion enthusiasts, fashion entrepreneurs, and buyers from across the continent and beyond, providing a unique opportunity to promote African fashion globally.
Annie Matene Chancelle has gained the attention of fashion insiders for her work in inspiring women to control their bodies using fashion as a tool for empowerment. Her fashion brand defies all forms of stereotypes attached to plus-size women, giving them the confidence they need to live a life free of conforming to societal expectations.
CEFDA’s sponsorship of fashion voices like Annie Matene demonstrates its commitment to supporting emerging talents who use their fashion brand to inspire others. CEFDA’s designers’ support program aims to provide local designers with the resources, mentorship, and exposure necessary to grow their brands. The AHFW sponsorship programme will enable Annie to cover the expenses associated with participating in the event, including production costs, logistics, and marketing, allowing her creativity to showcase her productivity and maximise her potential in the business of fashion.
Annie Matene Chancelle’s collection, which she will debut at the event, is a celebration of African heritage and people with different identities. This is a significant milestone in her career, as she is poised to gain valuable exposure and build connections with other fashion leaders at the AHFW. We can’t wait to see what Annie’s Empowerwar brand does in the global fashion scene.
